The Fifth Perspective
Brand strategy, creative direction, and brand identity insights from a Nashville creative studio built on ten years of Fortune 500 experience. Written for marketing directors and founders who need honest perspective on the decisions that determine whether their creative works.
Fractional creative services, no jargon, no filler.
Building a Studio When You'd Rather Not Work the Room
Nobody tells you that leaving a big company means losing the name that did half your networking for you. Here's what it actually looks like to build relationships when small groups are your comfort zone and every connection is yours to make.
Why Every Creative Studio Needs a Dog: How Paloma Shapes Work at FifthHouse
Creative work is demanding. A good studio dog provides the small interruptions that break tension without derailing your flow.
When to Work for (Almost) Free
The design world loves to tell you never to work for free. Sometimes low-budget projects are actually worth taking.
What You're Actually Paying for When You Commission an Illustration
When clients see an illustration invoice, they're often just seeing the final image. That finished file is the smallest part of what you're paying for.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay
